---
title: How to Set Up Facebook Pixel in HighLevel (GHL) Funnel
description: "[YouTube video player](https://www.youtube.com/embed/aXdJGi6l7Y4?si=suJg6Xc6OVLMARmA) Setting up Facebook Pixel and CAPI in your HighLevel funnel helps track customer interactions and enhances ad tracking accuracy. ### **Section 1: Setting Up Facebook Pixel in GHL** 1. **Open Facebook Business Manager:** - Access **Facebook Business…"
url: "https://help.affordablecare.ai/docs/how-to-set-up-facebook-pixel-in-highlevel-ghl-funnel/"
updated: "2025-10-03"
category: "Campaigns & Compliance"
---

# How to Set Up Facebook Pixel in HighLevel (GHL) Funnel

[YouTube video player](https://www.youtube.com/embed/aXdJGi6l7Y4?si=suJg6Xc6OVLMARmA)

Setting up Facebook Pixel and CAPI in your HighLevel funnel helps track customer interactions and enhances ad tracking accuracy.

### **Section 1: Setting Up Facebook Pixel in GHL**

1. **Open Facebook Business Manager:**
   - Access **Facebook Business Manager** (Meta Business Suite) and select the correct ad account. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/1.png)
2. **Navigate to Events Manager:**
   - In the left sidebar, click **Events Manager** and choose **Connect Data Sources**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/2.png)
3. **Choose Data Source Type:**
   - Select **Web** as the data source type and click **Next**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/3.png)
4. **Create a New Pixel:**
   - Choose an existing pixel or click **Create New Pixel**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/4-1.png)
   - Follow the prompts to add pixel details and click **Continue**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/6.png)
5. **Add Your Funnel Domain:**
   - Enter your funnel’s URL (from GHL) and click **Check**. If valid, a green checkmark will appear. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/7.png)
   - Click **Next**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/8.png)
6. **Choose Connection Method:**
   - Select **Meta Pixel and Conversions API** in the connection options. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/9.png)
   - then click **See Instructions** under CAPI. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/10.png)
7. **Configure Event Tracking:**
   - Select events to track (e.g., Page View, Lead, Purchase). ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/11.png)
   - Under **Parameters**, select **Event ID** and other recommended parameters like Email, Phone, IP Address, etc. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/12.png)
   - Confirm settings and click **Continue**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/13.jpg)
8. **Finish and Set Up Pixel Code:**
   - Click **Finish**, then choose **Install Code Manually**. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/14.png)
   - Copy the provided pixel code. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/15.png)

### **Step 2: Apply Pixel Code in HighLevel Funnel/Website**

1. **Access Your GHL Funnel:**
   - In GHL, go to the relevant **Sub-Account**. Navigate to **Sites** > **Funnels** or **Websites** (where the site is built). ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/16.png)
2. **Paste Pixel Code:**
   - In the **Head tracking code** section under funnel/website settings, paste the pixel code.
   - Save changes to complete the Pixel setup. ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/17.png)