How to Set Up Facebook Pixel in HighLevel (GHL) Funnel

Setting up Facebook Pixel and CAPI in your HighLevel funnel helps track customer interactions and enhances ad tracking accuracy.

Section 1: Setting Up Facebook Pixel in GHL #

1. Open Facebook Business Manager:
   • Access Facebook Business Manager (Meta Business Suite) and select the correct ad account.
2. Navigate to Events Manager:
   • In the left sidebar, click Events Manager and choose Connect Data Sources.
3. Choose Data Source Type:
   • Select Web as the data source type and click Next.
4. Create a New Pixel:
   • Choose an existing pixel or click Create New Pixel.
   • Follow the prompts to add pixel details and click Continue.
5. Add Your Funnel Domain:
   • Enter your funnel’s URL (from GHL) and click Check. If valid, a green checkmark will appear.
   • Click Next.
6. Choose Connection Method:
   • Select Meta Pixel and Conversions API in the connection options.
   • then click See Instructions under CAPI.
7. Configure Event Tracking:
   • Select events to track (e.g., Page View, Lead, Purchase).
   • Under Parameters, select Event ID and other recommended parameters like Email, Phone, IP Address, etc.
   • Confirm settings and click Continue.
8. Finish and Set Up Pixel Code:
   • Click Finish, then choose Install Code Manually.
   • Copy the provided pixel code.

Step 2: Apply Pixel Code in HighLevel Funnel/Website #

1. Access Your GHL Funnel:
   • In GHL, go to the relevant Sub-Account. Navigate to Sites > Funnels or Websites (where the site is built).
2. Paste Pixel Code:
   • In the Head tracking code section under funnel/website settings, paste the pixel code.
   • Save changes to complete the Pixel setup.