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How to Create and Manage an SMS Campaign in the Agent Portal

1. Log in to the Agent Portal #

  • Open the following URL in your browser:
    https://account.affordablecare.ai/
  • Log in using your Agent Portal credentials.
  • After successful login, you will be redirected to the Agent Portal Dashboard.

2. Creating an SMS Campaign #

  • From the dashboard, click on the SMS tab.
  • Under the SMS section, click on Campaigns.

  • Click the Add button to create a new campaign.
  • Enter the Campaign Name.
  • Click Save

Once saved, the campaign dashboard will open with multiple tabs.

3. Campaign Dashboard Overview #

A. Leads Tab #

  • This is the first tab.
  • It displays all contacts/leads enrolled in this SMS campaign.
  • Any lead added to the campaign will automatically appear here.

B. Sequence Tab (SMS Automation Setup) #

This is where you configure the SMS sequence.

Step 1 – First SMS #
  • Add an SMS message that you want to send to your leads.
  • You can create multiple variations of the same SMS.
    • Example: You can create up to 10 different SMS variations.
    • These messages are randomly distributed among leads.

Each lead receives only one SMS from the available variations.

  • If you add only one SMS, then all leads will receive the same message.
Step 2 – Follow-Up SMS #

Add a Wait time (for example, 2 days).

  • After the wait time, configure the second SMS.
  • You can again choose:
    • A single SMS, or
    • Multiple SMS variations.
Step 3 –  Beyond #
  • You can continue adding more steps.
  • Each step can have its own wait time and SMS variations.
  • The number of steps and timing is completely flexible.

C. Settings Tab #

  • Select the phone numbers to be used for this campaign.
  • Set message limits, such as:
    • How many SMS messages can be sent from one number.

This helps control sending volume and compliance.

D. Schedule Tab #

  • Define when the campaign is allowed to send messages:
    • Days of the week
    • Time zone
    • Start time and end time
    • Start date and end date
  • Messages will only be sent within the scheduled time window.

E. Conversations Tab #

  • All SMS conversations with leads appear here.
  • You can view replies and ongoing message threads for this campaign.

F. Stats Tab #

  • Displays complete campaign analytics, including:
    • Total SMS sent
    • Total replies received
    • Reply rate
    • Positive replies
    • Negative replies
    • Neutral replies
  • This helps measure campaign performance and engagement.

4. Enrolling Leads into an SMS Campaign #

There are two ways to enroll leads into a campaign.

Method 1: Manual Enrollment from Agent Portal #

  • Go to the Contacts tab in the Agent Portal.

  • Select the contacts you want to enroll.

  • Click Select from the right corner.

  • Choose Add to SMS Campaign.

  • Click Apply.
  • A popup will appear.
  • Select the SMS Campaign you want to enroll these contacts into.
  • Confirm the action.

The selected contacts will now be enrolled in the campaign.

Method 2: Automatic Enrollment via GoHighLevel (GHL) #

This method is used when you want to enroll leads automatically from your connected GoHighLevel account.

A. Create Workflow in GoHighLevel #
  • Open your GoHighLevel account.
  • Go to Automations.
  • Click Create Workflow.
  • Choose a trigger based on your requirement (or manual enrollment if preferred).
B. Add Custom Webhook Action #
  • Inside the workflow, add an action: Custom Webhook.
  • Enter the API endpoint provided in the Agent Portal.
C. Set Webhook Variables #

Configure the following variables in the webhook payload:

  • First Name
  • Last Name
  • Email
  • Phone Number
  • Campaign ID
D. Get Campaign ID #
  • Go back to the Agent Portal.
  • Open the SMS Campaign.
  • Copy the Unique Campaign ID.
  • Paste this Campaign ID into the webhook configuration.
E. Save and Extend Automation #
  • Save the workflow.
  • You may also add additional actions such as:
    • Apply tags
    • Update custom fields
    • Send internal notifications
  • You can decide:
    • Whether leads are added automatically via triggers, or
    • Manually pushed into the workflow.

Once the workflow runs, leads from GoHighLevel will be automatically enrolled into the selected SMS campaign.

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