---
title: How to Apply WhiteLabel Branding in the Theme Settings?
description: "### **Introduction** As an ACA Insurance Agent or agency owner, creating a fully branded experience enhances professionalism and builds client trust. Our platform makes it easy to **white label** your account, allowing you to customize the platform’s appearance to reflect…"
url: "https://help.affordablecare.ai/docs/how-to-apply-whitelabel-branding-in-the-theme-settings/"
updated: "2025-07-24"
category: AI Caller
---

# How to Apply WhiteLabel Branding in the Theme Settings?

### **Introduction**

As an ACA Insurance Agent or agency owner, creating a fully branded experience enhances professionalism and builds client trust. Our platform makes it easy to **white label** your account, allowing you to customize the platform’s appearance to reflect your agency's unique identity.

In this step-by-step guide, you'll learn how to:

- Change your company logo for both Light and Dark modes
- Upload a favicon (the small browser tab icon)
- Choose your branding style (company name or logo display)
- Customize theme colors for admin, employee, and client portals

This ensures that your entire team and clients see a consistent and polished brand experience when interacting with your platform.

## **Step 1: Access the Theme Settings**

1. **Log in to your account on the platform.**
2. In the left-hand navigation menu, select **Theme Settings**.

   - You’ll find this under the **Settings** section.
   - Or, use the search bar to locate **Theme Settings** directly.

![](https://help.affordablecare.ai/wp-content/uploads/2025/07/Screenshot_1-3.png)

## **Step 2: Set Your App Name**

At the top of the **Theme Settings** page:

- Enter your preferred **App Name** — typically your agency’s name or a program name you manage.

**Example:** “Premier Insurance Agency”

This name will appear throughout the platform where the app name is displayed.

## **Step 3: Choose Your Branding Style**

In the **Select Branding Style** section:

- Choose between displaying:

  - **Company Name** on the dashboard
  - **Company Logo** on the dashboard

**Tip:** If your logo is recognizable, selecting **Company Logo** provides a stronger visual identity.

## **Step 4: Upload Light Mode and Dark Mode Logos**

Customize your portal to look great in all display modes:

1. **Light Mode Logo:**
   - Upload a version of your logo that looks best on light backgrounds.
2. **Dark Mode Logo:**
   - Upload a logo designed for dark backgrounds (typically lighter colors).

**Upload Instructions:**

- Click the upload box for each mode.
- Select your logo file from your computer.
- For best results, use high-resolution PNG files with transparent backgrounds.

## **Step 5: Upload a Favicon Image**

A **favicon** is the small icon shown in the browser tab when the portal is open.

**To upload your favicon:**

1. Locate the **Favicon Image** section.
2. Click to upload a square image file.

![](https://help.affordablecare.ai/wp-content/uploads/2025/07/Screenshot_2-3.png)

## **Step 6: Customize Theme Colors**

You can personalize the visual theme for:

- **Admin Panel**
- **Employee Panel**
- **Client Panel**

**For each panel:**

1. **Primary Color:**
   - Enter a HEX color code (e.g., #123456) or use the color picker.
2. **Sidebar Theme:**
   - Select either **Dark** or **Light** to set the sidebar’s appearance.

⚠️ **Note:** Theme color customizations do not apply when **Dark Mode** is enabled overall.

## **Step 7: Save Your Changes**

Once all your branding elements are in place:

- Click the **Save** button at the bottom of the screen.
- Optionally, click **Use Default Theme** to reset to the original platform style.

## **Practical Example**

Let’s say your agency, **Premier Insurance Agency**, recently updated its branding:

- You upload the new logo for both Light and Dark modes.
- Add a custom favicon featuring your new brand icon.
- Update the primary colors across the Admin, Employee, and Client panels to match your brand palette.

Now, everyone who accesses your platform will see your refreshed branding — creating a consistent, professional experience.

## **Conclusion**

Branding your platform through the **Theme Settings** helps reinforce your agency’s identity across all user touchpoints. With just a few quick steps, you can achieve a fully white-labeled solution tailored to your business.