---
title: How to add UTM Parameters in Facebook Ads Manager
description: "Adding UTM parameters helps track campaign performance by capturing data on traffic sources, ad engagement, and conversions. ### **Step-by-Step Guide to Adding UTM Parameters** **Step 1:** **Access Ads Manager** - Go to **Ads Manager** and select the campaign you want…"
url: "https://help.affordablecare.ai/docs/how-to-add-utm-parameters-in-facebook-ads-manager/"
updated: "2025-10-03"
category: "Campaigns & Compliance"
---

# How to add UTM Parameters in Facebook Ads Manager

Adding UTM parameters helps track campaign performance by capturing data on traffic sources, ad engagement, and conversions.

### **Step-by-Step Guide to Adding UTM Parameters**

**Step 1:** **Access Ads Manager**

- Go to **Ads Manager** and select the campaign you want to track.
   [Click here to access Ads Manager](https://www.facebook.com/adsmanager).
- Navigate to **Manage Ads > Edit**.

**Step 2:** **Go to the Tracking Section**

- In the ad editor, scroll down to find the **Tracking** section.
   ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/Picture1.png)

**Step 3:** **Open URL Parameter Builder**

- Click **Build a URL Parameter** to open the tool for structuring your UTM parameters.
   ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/Picture2.png)

**Step 4:** **Fill in UTM Fields**

- **Campaign Source:** Enter `fb_ad` to identify Facebook Ads.
- **Campaign Medium:** Choose `{{placement}}` to track ad placements.
- **Campaign Name:** Select `{{campaign.name}}{{campaign.id}}` to capture the campaign name and ID.
- **Campaign Content:** Choose `{{ad.name}}{{ad.id}}` for the specific ad name and ID.
   ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/Picture3-1.png)

**Step 5:** **Add a Custom Parameter**

- Click **Add Parameter** and enter `Campaign+Adset` for the Parameter Name.
- In the **Value** field, select `{{adset.name}}{{adset.id}}` to capture the ad set name and ID.
   ![](https://help.affordablecare.ai/wp-content/uploads/2024/10/Picture4-1.png)

**Step 6:** **Apply Settings**

- Click **Apply** to save and activate UTM tracking for your ad.

---

### **Important Notes**

- **Approval Time:** Facebook reviews changes; once approved, UTM tracking will start.
- **No Special Characters:** Use only alphanumeric characters for accuracy.
- **Testing Mode:** UTM parameters don’t show in previews but will work in live ads.

Adding UTM parameters provides insights into user interactions, helping optimize ads based on real data.

### Frequently Asked Questions

1. **What are UTM parameters, and why should I use them?**UTMs are tracking tags added to URLs that help monitor ad performance by capturing data on sources, campaigns, and placements.
2.  **How do I access the UTM parameter setup in Facebook Ads Manager?**
    In Ads Manager, select a campaign, go to **Manage Ads > Ads > Edit**, then scroll to the **Tracking** section to build UTM parameters.
3. **What fields should I include in my UTM setup?**
    Include **Campaign Source** (e.g., `fb_ad`), **Campaign Medium** (`{{placement}}`), **Campaign Name** (`{{campaign.name}}{{campaign.id}}`), and **Campaign Content** (`{{ad.name}}{{ad.id}}`).
4. **Can I add custom UTM parameters?**
    Yes, click **Add Parameter** and enter details like **Campaign+Adset** with `{{adset.name}}{{adset.id}}` to capture specific ad set information.
5.  **When do UTM parameters start working?**
   UTM parameters activate once your ad is live and approved by Facebook; they won’t show in preview mode.