When you register your A2P Brand with your business profile, LC Phone submits your information to The Campaign Registry for approval. This process determines your eligibility and throughput for messaging campaigns. In this article, we will explain how the brand approval process works and provide best practices to help ensure your brand is approved with the highest Trust Score.
What You’ll Learn in This Article: #
- How Brand Approval Works
- How to Maximize Your Trust Score
- Common Customer Errors with EIN/Tax ID
- Further Recommendations
- Frequently Asked Questions (FAQs)
How Brand Approval Works #
The approval process for your brand starts when LC Phone submits your business information to The Campaign Registry for vetting. This includes both a primary review and a secondary vetting process, which can increase your messaging limits and throughput.
Once the review is complete, you’ll receive a Trust Score, which determines:
- How many messages you can send daily
- Your long-code messaging throughput to U.S. networks (especially T-Mobile)
For detailed instructions, refer to the [A2P 10DLC Onboarding Guide].
Steps to Maximize Your Trust Score #
To ensure your brand is approved with the highest possible Trust Score, follow these best practices when submitting your business data.
Step 1: Use a Valid EIN for U.S.-Based Companies #
- EIN (Employer Identification Number) is required for all U.S.-based companies. A DUNS number is not acceptable for A2P Brand registration.
- For non-profit and political organizations, make sure your EIN matches the Legal Company Name listed in the Tax-Exempt Organizations or Registered Political Organizations databases.
Tip: Ensure the company name you submit matches exactly what’s listed on your IRS CP 575 EIN Confirmation Letter. If you don’t have this document, request a 147c letter from the IRS.
Step 2: Provide the Correct Legal Company Name #
- Make sure to input your exact Legal Company Name as registered with the IRS. Avoid using shortened names or trade names.
Step 3: Use a Valid Tax ID for Non-U.S. Companies #
- For companies outside the U.S., use the relevant Tax ID from your country’s registration sources.
- If your business is based in Canada, you must provide the first 9 digits of your Business Number (BN-9) for brand registration.
Tip: Verify your tax information using your country’s official lookup tools (e.g., VIES VAT number validation for Europe, ABN Lookup for Australia).
Common Customer Errors with EIN/Tax ID #
To avoid brand registration failures, steer clear of these common errors:
- Incorrect Business Name: Ensure that you submit the legal name exactly as registered, without abbreviations.
- Invalid EIN/Tax ID: Use the correct number for your business type and location. For U.S. companies, do not submit a DUNS number.
- SSN Usage: If you’re a sole proprietor who uses an SSN for taxes, you may need further instructions from LC Phone.
Further Recommendations #
To ensure accurate submission, follow these additional steps:
- Check Your Business Address: The business address you submit must match the address registered with official databases. A mismatch can lower your Trust Score.
- Stock Exchange Information: For publicly traded companies, provide the correct stock ticker symbol and select the matching stock exchange from the available options (e.g., NASDAQ, NYSE).
- Company Size and Years in Operation: Although you can’t directly change these, your company’s size and years in business can affect your Trust Score.
