How to add UTM Parameters in Facebook Ads Manager

Adding UTM parameters helps track campaign performance by capturing data on traffic sources, ad engagement, and conversions.

Step-by-Step Guide to Adding UTM Parameters #

Step 1: Access Ads Manager

• Go to Ads Manager and select the campaign you want to track.
  Click here to access Ads Manager.
• Navigate to Manage Ads > Edit.

Step 2: Go to the Tracking Section

• In the ad editor, scroll down to find the Tracking section.
  

Step 3: Open URL Parameter Builder

• Click Build a URL Parameter to open the tool for structuring your UTM parameters.
  

Step 4: Fill in UTM Fields

• Campaign Source: Enter fb_ad to identify Facebook Ads.
• Campaign Medium: Choose {{placement}} to track ad placements.
• Campaign Name: Select {{campaign.name}}{{campaign.id}} to capture the campaign name and ID.
• Campaign Content: Choose {{ad.name}}{{ad.id}} for the specific ad name and ID.
  

Step 5: Add a Custom Parameter

• Click Add Parameter and enter Campaign+Adset for the Parameter Name.
• In the Value field, select {{adset.name}}{{adset.id}} to capture the ad set name and ID.
  

Step 6: Apply Settings

• Click Apply to save and activate UTM tracking for your ad.

Important Notes #

• Approval Time: Facebook reviews changes; once approved, UTM tracking will start.
• No Special Characters: Use only alphanumeric characters for accuracy.
• Testing Mode: UTM parameters don’t show in previews but will work in live ads.

Adding UTM parameters provides insights into user interactions, helping optimize ads based on real data.

Frequently Asked Questions #

1. What are UTM parameters, and why should I use them?
   UTMs are tracking tags added to URLs that help monitor ad performance by capturing data on sources, campaigns, and placements.
2.  How do I access the UTM parameter setup in Facebook Ads Manager?
   In Ads Manager, select a campaign, go to Manage Ads > Ads > Edit, then scroll to the Tracking section to build UTM parameters.
3. What fields should I include in my UTM setup?
   Include Campaign Source (e.g., fb_ad), Campaign Medium ({{placement}}), Campaign Name ({{campaign.name}}{{campaign.id}}), and Campaign Content ({{ad.name}}{{ad.id}}).
4. Can I add custom UTM parameters?
   Yes, click Add Parameter and enter details like Campaign+Adset with {{adset.name}}{{adset.id}} to capture specific ad set information.
5.  When do UTM parameters start working?

   UTM parameters activate once your ad is live and approved by Facebook; they won’t show in preview mode.